DIY craft kits keep outperforming traditional souvenirs in gift shops. This guide covers the assortments that turn fastest: miniature houses for the 14+ hobby crowd, book nooks as bookshelf statement pieces, and wooden flower crafts as evergreen add-on sales.
Merchandising tips:
1. Keep one assembled demo unit next to the boxed stock — conversion roughly doubles.
2. Group by build time: under 2 hours, 2–5 hours, weekend projects.
3. Attach a QR code linking to the build video on the shelf tag.
Ask your account manager for the seasonal display plan and licensed image pack.
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